Big one: likes and reading time count for more, video taps count for less
Likes are worth 20% more
The weight on likes went from 0.5 to 0.6. Likes push a post further than they did yesterday.
What to do: Write posts people instantly want to like: one clear idea and a strong first line.
high confidence High confidence: the setting itself changed in the code. Source commit e1a0375
Time spent reading is worth 50% more
The weight on continued time spent on a post went from 0.004 to 0.006. Posts people actually stop and read get more credit.
What to do: Longer, genuinely useful posts, threads and detailed images should do better.
high confidence High confidence: the setting itself changed in the code. Source commit e1a0375
Just tapping a video is worth 71% less
The weight on 'video opened' dropped from 0.07 to 0.02. Getting a tap isn't enough any more.
What to do: Stop relying on clickbait thumbnails. Make the first seconds good enough that people keep watching.
high confidence High confidence: the setting itself changed in the code. Source commit e1a0375